9 Février 2018
The era of chatbot began to grow very well, has many industries and businesses that start to use it to be able to remain competitive and reach the hearts of consumers. Chatbot has changed the way a brand interacts with its potential customers for the better, therefore it has been a lot of marketing experts who use chat bot facebook to increase their business growth
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Various platform chatbots have allowed you to create your own chat bots in less than 5 minutes. To create a chatbot that can connect to the various social messenger is not required to have qualified programming capabilities. But there are some things to keep in mind, so you can use chatbot efficiently so it can make it easier to grow the growth of your business.
One of the advantages of chatbot is to reach consumers through various channels that they like, this could potentially make the approach to prospective customers become much better again. And can increase the engagement of potential customers of your product. Implementing chatbots for your business can improve the performance of your business because chatbot can do several things including:
- To support your business marketing campaign
- Offer a special offer about your product
- Answering consumer questions
- Knowing consumer desires easily
- Save time and labor
- Maximize revenue through social media
Chatbot began to be developed by many parties and has many features that can facilitate the user. But make sure that you choose chatbot with the right features, so you can provide a better solution to the consumer. An effective chatbot can help users solve problems in the business they face. It is important that the chatbot you create has a human-like personality, but also make sure that all functions and features work well. To make an effective chatbot, you need to understand who your audience is.
Before you make a chatbot, you need to know which features most consumers want you to have in your chatbot, for example, the ticket search feature or booking feature. Because if too many features, then your chatbot service will be slow and unstable. Previously ask your customers, what features they want to make it easier for them, in booking tickets for example. By doing this, you can focus on those features and find which channels are most effective for reaching consumers.
You may have created a perfect chatbot and as desired by the consumer, but if your consumer does not know about the chatbot you created, no one will wear it. You have to do a few things to make your chatbot known, such as:
- Blog post
- Email marketing
- Ads through social media
And there's much more you can do to make your chatbot known.
